1. Introduction

We at DigiTraffiq (“we”, “us”, “our”, the “Company”) are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share and protect personal data when you:

  • Visit and use our website (digitaltraffiq.in) (the “Website”),

  • Use or purchase our services (including bulk WhatsApp messaging solutions, SMS/voice tools, social media post automation, workflow automation, chatbots, analytics, digital marketing, etc.),

  • Interact with us by e-mail, phone, chat, enquiry forms or other means.

By using our Website and/or engaging our services, you accept and consent to the practices described in this Policy.

2. Who we are / Data controller

DigiTraffiq is the data controller for the purpose of this Privacy Policy.
If you have any questions about this policy or our data practices, please contact us at:
Email: [your contact email]
Address: [your address]
Phone: [your phone number]

3. Information we collect

We collect information in two main ways: directly from you, and automatically when you use our Website or services.

(a) Information you provide

When you:

  • Fill out enquiry/contact forms on the Website,

  • Register for a demo, subscribe to newsletters or updates,

  • Purchase or subscribe to our services (e.g., WhatsApp marketing tool, SMS/Voice service, analytics tool, etc.),

  • Use interactive features (chatbots, support portals)
    we may collect:

  • Your name, company name, job title, email address, telephone number, postal address, billing address.

  • Payment/billing information (e.g., billing address, invoices).

  • Any other information you choose to provide (such as responses in forms, feedback, testimonials).

(b) Information from your use of the Website / Services

When you access our Website or use our services, we may automatically collect:

  • Technical data: IP address, browser type and version, device and operating system, time zone setting, browser plug-in types and versions, platform, referral source, length of visit, pages viewed, path through the site.

  • Usage data: how you use our Website, how you engage with our services, including logs and analytics.

  • Cookies and similar technologies: to track usage and support Website functionality, analytics and customised experiences.

(c) Information from third parties

We may receive information from third parties (for example: analytics providers, advertising networks, other marketing platforms) to supplement our understanding of Website/service use.

4. How we use your information

We use the information we collect for the following purposes:

  • To provide, operate and maintain our Website and services.

  • To process your enquiries, orders, subscriptions, billing and customer support.

  • To send you transactional communications (e.g., invoices, service updates, confirmations).

  • To send you marketing communications (if you have opted-in), such as newsletters, service offers, updates, events.

  • To personalise and improve your experience with our Website and services (e.g., recommending services, tailoring content).

  • To monitor, analyse and improve our Website performance, usage, security, and operations.

  • To detect and prevent fraudulent or illegal activities, protect our rights or property.

  • To fulfil legal or regulatory obligations.

5. Legal basis for processing

Where applicable (particularly in jurisdictions such as the European Union), we rely on one or more of the following legal bases for processing your personal data:

  • Consent: where you have given your clear consent for us to process your data for a specific purpose (e.g., subscribing to newsletter).

  • Contract: where the processing is necessary for the performance of a contract to which you are a party (e.g., providing you our marketing/automation services).

  • Legitimate interests: where it is necessary for our legitimate business interests (e.g., improving our Website and services, marketing) provided that such interests are not overridden by your rights and interests.

  • Legal obligation: where we must process your data to comply with applicable laws and regulations.

6. Disclosure of your information

We may share your personal information with:

  • Service providers, subcontractors and vendors who perform services on our behalf (e.g., hosting, analytics, payment processing, marketing automation).

  • Professional advisers or other third parties in order to perform our services, enforce our rights or respond to legal process.

  • Successors in interest in the event of a merger, acquisition or sale of our business (or assets) — we will notify you of any change in ownership or uses of your personal data.

  • Law enforcement or regulatory authorities where required by law, to protect our rights, property or safety of others.

We do not sell your personal information to third parties for their own marketing purposes.

7. International data transfers

As we serve clients globally, your personal data may be transferred to and processed by recipients in jurisdictions outside your country (including outside India). Whenever we transfer your data internationally, we will ensure appropriate safeguards are in place (such as contractual provisions) to protect your privacy rights in accordance with applicable law.

8. Cookies and tracking technologies

Our Website uses cookies and similar tracking technologies to distinguish you from other users, improve your experience, gather analytics and improve the Website. You can set your browser to refuse cookies, but this may affect functionality of our Website and services.

9. Data retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, tax or regulatory obligations. When the data is no longer required, we will securely dispose of or anonymise it.

10. Your rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • The right to access the personal data we hold about you.

  • The right to rectify inaccurate or incomplete data.

  • The right to request erasure of your personal data (under certain conditions).

  • The right to restrict or object to the processing of your personal data.

  • The right to withdraw consent (where processing is based on consent) at any time.

  • The right to lodge a complaint with a supervisory authority.

If you wish to exercise these rights, please contact us at [your contact email]. We will respond to your request in accordance with applicable law.

11. Security

We implement appropriate technical, organisational and administrative measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure and we cannot guarantee absolute security of your data.

12. Children’s privacy

Our Website and services are not intended for or marketed to children under the age of 18 years. We do not knowingly collect personal data from children under 18. If you are under 18, please do not provide any personal data to us.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or practices. We will notify you of any material changes by posting the new policy on the Website and noting the “Last updated” date at the top. We encourage you to review this policy periodically.

14. Contact us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: bluemixdigital@gmail.com